The Case Write-Up: Pfizer and the Challenges of the Pharmaceutical Industry (A) by Renate Kratochvil and Phillip C. Nell, 2019. Please pay extreme attention to this concept as this write-up is based on a course in business strategy and business success management. More specifically, it is more of a course in identifying strategic issues, finding strategies, and thinking strategically. Very important, this is not to be a review of the case. In this write-up, you need to be extremely specific. This means you should not repeat or state the case details but focus on its concept as described earlier. The format of this case analysis should have the following headings: Problems/Issues: Possible Solutions; Recommend Solutions; and Expected Outcomes