The CEO has requested that you conduct a comprehensive study in which you investigate the external

factors that will need to be considered by PepsiCo in designing operations and supply chain strategies.

$$ The ideal response should have identified a wide range of external factors, including economic,

political, social, technological, environmental, and legal aspects. There should have been

provisions on how each factor specifically affects PepsiCo$$s operations and supply chain, with

relevant examples. The weak responses however provided limited analysis which overlooked

important external factors or focused too much on a single or a limited variable. Some of the