The CEO is aiming at ensuring that PepsiCo is positioned as an industry leader in the coming $10$ years

and therefore expects the operations management function to play a pivotal role in the development of

new innovative products and through enhancing manufacturability and value engineering. Considering

this, demonstrate the scope of the product engineering and development team in fulfilling this vision. For

this presentation you should assume that you are the line manager of the team.

$$ Some of the stronger responses effectively outlined the key roles and responsibilities of the

product engineering and development team. This included the discussion of the importance of

innovation in product development and the significance of manufacturability and value

engineering which are roles of the engineering team. There are some of the weak responses

which did not provide specific examples or case studies that illustrate successful product

development initiatives within PepsiCo or similar companies.