The CEO of Cineplex Inc. has hired you as a management consultant to perform a SWOT analysis
Question:
The CEO of Cineplex Inc. has hired you as a management consultant to perform a SWOT analysis in order to provide an outside perspective on the Company's current business situation.
Required:
Write a report with appendices for the CEO that briefly outlines the details of your SWOT analysis and summarizes your findings.
In your report you need to include the following three (3) items:
1) External Environment Analysis (Opportunities and Threats)
• External Environment Analysis
• Competitor Analysis
2) Internal Organization Analysis (Strengths and Weaknesses)
• Value Chain Analysis
• Business / Corporate Level Strategy Analysis
• Financial Analysis / Financial ratios
3) Summary of Analysis
• Identify the Company's 3 most important strengths and 3 weaknesses
• Identify the External Environment's 3 most important opportunities and 3 threats
• Identify the Company's core strategic issue
Auditing a risk based approach to conducting a quality audit
ISBN: 978-1133939153
9th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg