The chain-ratio method for estimating total market demand uses three variables: a) number of prospective buyers b) quantity purchased by an average buyer per year c) price of an average unit (retail) Market demand can be determined as follows: Q=nxqxp where Q = total market demand n= number of buyers in the market q=quantity purchased by an average buyer per year p=price of an average unit Manufacturer Fixed Costs Manufacturer Variable costs Manufacturers Unit Contribution Wholesaler Margin Retailer Markup (markup approach) Company Output Capacity Discount/interest rate Average monthly purchases Number of buyers in the market Average years of buying 3 $ 12,000,000.00 $ 15.00 $ 5.00 25% 30% 10,000,000 10% 1 3,400,000 a. b. Calculate the retail price of the product. Calculate Firm Breakeven Breakeven market share c