The chapter provides a scenario in which a store manager attempts to frame an initial thought $($that her employees have been dressing less and less professionally$)$ in a way that the audience will be receptive to it$.$ Which of the following options seems like the best approach for framing her thoughts in a way that her audience $($her employees$)$ would be most receptive to it$?$

The store manager reprimands her team for slacking on their overall looks and professionalism, guilting them into abiding by her standards. Guilting the staff will ensure they don't let their dress standards slip again in the future for fear of being humiliated again.

The store manager discusses what she looks for when interviewing, notes professionalism, and points out that her staff fit that model when she hired them. This effectively reminds them of this standard. Reminding the staff that she chose them because they are the best will help motivate them to also dress like the best.

The store manager shares research that says when sales staff dressed more professionally they sold more than when they were dressed less professionally and she expresses the potential for the team to earn more commission. Sharing this research encourages the staff to create opportunities for themselves by dressing their best.

Both of these options: the store manager discussing what she looks for when interviewing AND the store manager sharing research about dressing professionally makes her message. Either approach creates a desire for her staff to dress more professionally.