Question: The Cherokee denied Mr. Smith's room reservation request, although it has 183 unreserved rooms for that night, and gave Mr. Smith a free room at

The Cherokee denied Mr. Smith's room reservation request, although it has 183 unreserved rooms for that night, and gave Mr. Smith a free room at another hotel because the Cherokee's management believes that the hotel's RM (Revenue Management) system, which makes such decisions, contributes to the hotel's profitability. Explain how such decision can result in higher profits?

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