Question: The chief difference between a think - global, actglobal and a think - global, act - local approach to crafting a global strategy is that
The chief difference between a "thinkglobal, actglobal" and a "thinkglobal, actlocal" approach to crafting a global strategy is that
Multiple Choice
a "thinkglobal, actlocal" approach involves charging much different prices in the various country markets where the company competes.
a "thinkglobal, actlocal" approach involves much less adherence to using the same basic competitive strategy theme lowcost differentiation, bestcost or focused in all country markets.
a "thinkglobal, actlocal" approach involves considerably less adherence to utilizing the same capabilities, distribution channels, and marketing approaches worldwide.
local managers are given more latitude in adapting the global strategy opproach as may be needed to accommodate local buyer preferences and be responsive to tocal market and competitive conditions.
a "thinkglobal, actglobal" approach involves selling
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