Question: The choice model above includes 3 constants (te BrandA BrandB, and BrandC) to repcesent 4 brands ( 4th one serve as a baseline due to

The choice model above includes 3 constants (te BrandA BrandB, and BrandC) to repcesent 4 brands ( 4th one serve as a baseline due to dummr codires). A sienificant and large positive coefficient for a conistant term would mean that: The brand has a higher market share The brand has a greater chance of being selected by the customers due to its brand equity The brand has a longer history The brand has higher price elasticity Logistic Regression Output Variables in the Equation

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