Question: The Choice Resort ( CK ) , which is privately owned, is a world famous luxury hotel and golf complex. It has been chosen as
The Choice Resort CK which is privately owned, is a world famous luxury hotel and golf complex. It has been chosen as the venue to stage "The Robyn Cup', a golf tournament which is contested by teams of golfers from across the globe, which is scheduled to take place during July CR will offer accommodation for each of the five nights on which guests would require accommodation.The followinginformation is available regarding the period of the tournament Hotel data:Total rooms Room mix:Double rooms Single rooms Family rooms Fee per room per night $:Double rooms Single rooms Family rooms Number of guests per room:Double rooms Single rooms Family rooms When occupied, all rooms will contain the number of guests as above.Costs:Variable cost per guest per night $Attributable fixed costs for the fiveday period:Double rooms $Single and family rooms total $ Accommodation for guests is provided on an allinclusive basis meals drinks, entertainment etc The objective of the hotel management is to maximize profit The hotel management expect all single and family rooms to be sold out' for each of the five nights of the tournament.However, they are unsure whether the fee in respect of double rooms should be increased or decreased. At a price of $ per room per night they expect an occupancy rate of of available double rooms. For each $ increase decrease they expect the number of rooms to decrease increase by Required:a Calculate the profitmaximizing fee per double room thatMR should charge per night during the Tournament. ii Calculate how much profit would be earned from staging the tournament as a consequence of charging that fee.b The management of the hotel are concerned by the level of variable costs per guest night to be incurred in respect of the tournament, A recent review of proposed operational activities has concluded that variable cost per guest per night in all rooms in the hotel would be reduced by if proposed changes in operational activities were made. However, this would result in additional attributable fixed costs amounting to $ in respect of the five day period.Advise management whether, on purely financial grounds, they should make the proposed changes in operational activities.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
