the choices are $1-$normal returns $2-$above normal returns the first $6$ blanks choices are : low medium high onsider the following. Firm A has revenues of around $ $100$ m$.$ Its two main rivals, B and C are out half its size. Firm D is about double the size of A$.$ The market has two segments. D dominates high volume low price segment with about $60\%$ market share in that segment. A$,$ B and C ompete in the more 'upscale' segment. All firms spend heavily on advertising to create a distinctive rand. While D sells through both large national retail chains and regional distributors, A$,$ B and C are ocused on regional wholesale distributors who sell to small boutique outlets. The input to the idustry manufacturing process are mostly commodities available from a three large firms. There are onsiderable economies of scale in the manufacturing process. Given this, industry concentration is rivalry will be bargaining power of buyers will be and supplier power will be Barriers to entry will be and the threat of new entry will be Overall, it would be reasonable to conclude this will an industry in which are to be expected.