The chosen format for the advertisement is a full-page print ad measuring 8.5 inches by 11 inches, featured in a high-end lifestyle magazine. The design elements include a captivating image of a couple with a focus on the diamond engagement ring, accompanied by elegant typography and a soft color palette to evoke romance and luxury. The advertising strategy aims to create an emotional connection by highlighting the sentimental significance of the rings, positioning them as timeless symbols of enduring affection and reaching the target market in a prestigious environment that reinforces the brand's elegance and exclusivity.

 What emotion or feeling are you appealing to in this advertisement? 

The emotion or feeling being appealed to in this advertisement is romance and a sense of timeless love. By featuring a captivating image of a couple and showcasing the beauty of the diamond engagement ring, the advertisement aims to evoke emotions associated with love, commitment, and aspiration. The soft color palette, elegant typography, and romantic setting further enhance the overall emotional appeal. The reasoning behind this approach is to connect with the target market's desire for a meaningful and romantic symbol of their love story, positioning the engagement rings as the embodiment of enduring affection and creating a strong emotional resonance with the audience.

 

What colors are you using in your advertisement? Explain why and describe how those colors are used to evoke feelings.

The colors used in the advertisement are primarily soft and romantic shades, including blush, champagne, and gold. These colors are chosen to evoke feelings of romance, elegance, and luxury.

 

Blush: The blush color, reminiscent of soft pink hues, is associated with romance, tenderness, and femininity. It evokes a sense of delicacy and sweetness, creating a warm and inviting atmosphere in the advertisement. This color choice helps to convey a feeling of love and affection, appealing to the target market's emotional connection to their relationships.

 

Champagne: The champagne color, resembling a pale golden hue, conveys a sense of celebration, luxury, and sophistication. It symbolizes elegance and refinement, reflecting the high-quality and exclusivity of the engagement rings. This color adds a touch of glamour to the advertisement and elevates the perceived value of the product, appealing to the target market's desire for luxurious experiences.

 

Gold: The use of gold as an accent color adds a touch of opulence and richness to the advertisement. Gold is associated with wealth, success, and prestige, creating a sense of high value and exclusivity. It enhances the perception of the engagement rings as exquisite and luxurious items, further appealing to the target market's desire for exceptional quality and craftsmanship.

 

Together, the blush, champagne, and gold colors work harmoniously to evoke feelings of romance, elegance, and luxury. They create a visually appealing and emotionally captivating aesthetic that resonates with the target market's desires for a beautiful and meaningful symbol of their love story.

 

What types of graphics are you using in your advertisement? Describe the benefit of using the graphics you chose.

The main graphic used in the advertisement is a captivating image of a couple, with a focus on the diamond engagement ring. This graphic adds visual appeal and emotional impact by allowing the target market to envision themselves in a similar scenario, evoking feelings of love and connection. Additionally, the graphic showcases the beauty and design of the engagement ring, enabling potential customers to appreciate its quality and uniqueness, making it more desirable and enticing.

 

Describe your layout in regards to copy and text. What types of fonts will you be using and why?

The layout of the advertisement will feature a balanced placement of copy and text, ensuring that the main focus remains on the captivating image of the couple and the engagement ring. The copy will be concise and strategically positioned, complementing the visual elements without overpowering them. The fonts chosen for the advertisement will be elegant and legible, reflecting the sophistication and refined nature of the brand. Serif fonts such as Times New Roman or Garamond may be used to convey a classic and timeless appeal, while script fonts like Montserrat or Great Vibes can add a touch of elegance and romantic flair.

 

(40 points)

1. Do an advertisement.  Be sure to include the following information and elements in your advertisement:

• Tagline or slogan
• Graphic or logo
• Persuasive elements
• Company name and contact information
• Creative and appropriate use of design elements, such as color and copy and text.
• No spelling or grammar errors
• Memorable
• Appeals to the target market
• Communicate qualities of the brand promise