The classical marketing mix is McCarthys Four Ps: product, price, place, and promotion. Some authors have suggested
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The “classical” marketing mix is McCarthy’s Four P’s: product, price, place, and promotion. Some authors have suggested a fifth P – people – on the premise that every person in the organization has an effect on marketing outcome and should have a marketing perspective in all that they do. Similarly, a few authors have suggested a sixth P – processes – based on their belief that every business process should also have a marketing orientation.
- How many P’s do you think belong in the marketing mix, and why?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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