The Clorox Company: Leveraging Green for Growth Briefly outline a marketing plan for each of the three
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Question:
The Clorox Company: Leveraging Green for Growth
- Briefly outline a marketing plan for each of the three sustainable brands going forward.
Which of them would you be most optimistic about? Why?
- What are the implications of building the 3 sustainable brands for Clorox’s existing brands?
- Should Clorox continue to leverage “green” for growth?
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