Question: the company is Amazon Based on your research using the following as a guide (which is not all inclusive) SWOT Analysis Competitive Strength Assessment, Industry

the company is Amazon

Based on your research using the following as a guide (which is not all inclusive) SWOT Analysis Competitive Strength Assessment, Industry Attractiveness Analysis, Business Unit Competitive Strength Assessment, Nine Cell Matrix ( note these are internal and external assessment tools) you are to complete an executive summary to the company's CEO (minimum 2000 words) in which you provide recommendations that will enable the company to gain and sustain a competitive advantage in its industry. Please note that all the companies in question are all multinational. Do consider that in your analysis and recommendations

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