The company is competing on two important quality dimensions: durability and dependability. The manufacturing process is delicate, and it necessitates close monitoring. If the baking process is held at a single degree of high or low temperature, the quality of the cookie will deteriorate and the flavor will be completely altered. And the bitter-tasting cookies are unrecoverable by any means, resulting in a significant loss for the corporation. The most crucial factor is whether clients receive their product in good or bad condition. And the company is currently losing customers and reputation since the cookies that consumers are receiving are smashed, charred, uncooked, and the cookie stuffing is not done properly.