The company is considering a plan to upgrade its current product line. The cost of product upgrade is high. There is a small company which has developed the technology required for this product upgrade. What strategy should the company follow, if it wants to continue selling into its current market with the new upgraded product?

Select one:

a. Import another well known product to drive out the competition using the imports, based on a "second brand" strategy.

b. Forming a concurrent development team is most suitable for the company.

c. Acquire the small company to shorten the time to market, thus more readily to preserve its marketing position in the marketplace.

d. Conduct an external benchmarking program to validate the company's marketing practice being compatible to the best in industry.