Question: The company is Juniors Cheesecake. Step 2: Create a Plan Your task is to develop a quarterly online marketing campaign that is aligned with the

The company is Juniors Cheesecake.

Step 2: Create a Plan Your task is to develop a quarterly online marketing campaign that is aligned with the overall direction of the company. You have a budget of $50,000 to implement the campaign. Your plan must include the following activities: 1. Executive Summary 2. Brief overview of company and its' industry 3. Short competitive Analysis (including SWOT analysis] 4. Analysis/Assessment of current digital marketing efforts. Website design/branding; search marketing; mobile marketing; email marketing; social media marketing (what platforms? Why? How?) 5. Goal/objectives of a quarterly online promotional plan 6. Target market 7. Implementation Creating content/ messages Social media platform-specific tactics (e.g., facebook, instagram) Online promotional tactics through mobile/email/display ads/SEM 8. Timeline 9. Budget

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