The company is PepsiCo.

Strategy Selection, Organization, and Development Analysis

Using the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for the following in a paper (500-750 words).

Summarize how the various business reports for Parts I, II, and III of the CLC assignment were influenced by the analysis prepared in previous assignments your CLC group has completed in the course.

In preparation for the final submission of the assignment, without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.

Part I Marketing Expenses Versus Rival Firms 

Company Valuation

Enter in the corresponding data below for your firm, and for a rival firm if you desire. The rival can be a firm you wish to acquire or simply just to compare to your case company.

Stockholders' Equity

107,437

Note: Determined after you complete the preliminary section.

Net Income

7,157

Note: Determined after you complete the preliminary section.

EPS

5160.06

Note: Determined after you complete the preliminary section and enter in # shares outstanding below.

# Shares Outstanding

1

Note: Using Current # shares outstanding is okay or # of shares outstanding (issued) on the last day of the fiscal year.

Stock Price

180.83

Note: Current Stock price is fine, or the closing price on the last day of the fiscal year.

Goodwill & Intangibles

37,046

Note: Determined after you complete the preliminary section.

PepsoCo, Inc

Stockholders' Equity

17

Net Income

8,978

EPS

6.42

# Shares Outstanding

1

Stock Price

180.83

Goodwill & Intangibles

$34

Part II Perceptual Map

Enter in up to 10 products		X - axis Rating		Y - axis Rating
Coke		5		4
Diet Coke		1		7
Coke Zero		1		4
Dr Pepper		6		6
Diet Dr Pepper		1		5
Pepsi		6		5
Diet Pepsi		1		6
Mountain Dew		7		8
Rockstar Energy		9		9

Part III: Diagramming Existing and Proposed Organizational Chart