The company PCTent.com (an online store that sells computers) is interested in reviewing its marketing strategies since
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- The company PCTent.com (an online store that sells computers) is interested in reviewing its marketing strategies since they are interested in reducing investment in the media without affecting its relationship with current customers. In recent months they have seen an increase in sales, mainly because they have acquired new customers. They recently decided to start using a CRM platform and this is the first report they are receiving.
- The attached figure presents the data they obtained from their new CRM platform, they are interested in providing them with your recommendations for each of the following areas:
- Results
- What was the total media investment for January?
- What was the profit obtained by the campaign for January?
- What type of propaganda was most productive during January?
- What value does each new customer (woman vs. man) represent?
- In which group of clients were they most successful?
- Results
- Strategies
- For February PCTent.com will invest only 60% of the investment they made in February, now they would like to hear your recommendations.
- Consider the following costs:
- Email Marketing - $0.25 per email sent
- Web Banner - $1.50 per click
- Paid Search - $1,000 weekly per preferred spot
- Key Words - $500 weekly per preferred seat (10 keywords)
- Print Media - $1,500 for each ½ page newspaper ad
- TV - $3,000 for each 30-second ad in Premium time
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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