The Compay is AMAZON

Technological Forces

1. Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces

2. Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets

3. Define the companys current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing

4. Review the companys current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors current marketing.