Question: The compelling reason customers should select your brand. Answer 1 Choose... The unique resources a company develops and employs to create superior customer value; the

The compelling reason customers should select your brand.
Answer 1
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The unique resources a company develops and employs to create superior customer value; the fundamental building blocks of competitive advantage.
Answer 2
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The strategy that competitors cannot easily duplicate or surpass.
Answer 3
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The time during which market needs and the competencies of the firm fit together to create a significant opportunity.
Answer 4
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Procedures designed to provide feedback on how well the marketing strategy is working.
Answer 5
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The desired leadership position of an organization as well as the measures used to chart progress toward reaching that position.
Answer 6
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