Question: The concept of reference groups is useful to marketers because: Group members typically take on the attitudes, opinions, and behaviors of the group Some people

The concept of "reference groups" is useful to marketers because: Group members typically take on the attitudes, opinions, and behaviors of the group Some people will not purchase certain brands, in order to demonstrate that they are NOT part of a particular group, Some people want to belong to a certain group, and buy particular brands in order to gain approval of its members. All of the above

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