The consumer buying process begins when

A$.$ a consumer enters a store.

B$.$ consumers' functional needs are greater than their psychological needs.

C$.$ a consumer's performance risk is minimized.

D$.$ a consumer recognizes an unsatisfied need.

E$.$ learning follows perception.

Marketing and consumer behavior deals with various questions including which of the following

A$.$ Who?

B$.$ What?

C$.$ Where?

D$.$ Why?

E$.$ All of the above

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by

A$.$ looking through the internal records of a firm, often found on the company website.

B$.$ examining personal memories and knowledge

C$.$ using the Internet to find what other consumers feel about a specific product or service.

D$.$ consulting close friends and families before expanding the search to a wider, external group.

E$.$ being influenced by advertising.

Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with

A$.$ criteria re$-$evaluation.

B$.$ buyer's remorse

C$.$ competitive leverage

D$.$ purchase uncertainty

E$.$ consumer vulnerability