Question: The consumer decision process BEGINS when what action occurs within the consumer? Multiple Choice Consumers evaluate different brands of products that will help to satisfy
The consumer decision process BEGINS when what action occurs within the consumer?
Multiple Choice
Consumers evaluate different brands of products that will help to satisfy a recognized need
Consumers recognize they have an unsatisfied need and want to go from their actual state to a desired state.
When consumers begin to search for information to help satisfy a recognized need
When consumers consider the perceived benefits versus the perceived costs of search
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