Question: The consumer decision process involves five fairly predictable steps. Of the following, which one is MOST important? Question content area bottom Part 1 A .

The consumer decision process involves five fairly predictable steps. Of the following, which one is MOST important?
Question content area bottom
Part 1
A.
Information search
B.
Need recognition
C.
Postpurchase evaluation
D.
Evaluation of alternatives
E.
Purchase decision

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