Question: The consumer decision process was described in the text and in lectures. Using this general decision process and the variables that impact this process discuss

The consumer decision process was described in

The consumer decision process was described in the text and in lectures. Using this general decision process and the variables that impact this process discuss the following two decisions you recently made: 1. (a) The purchase of a low involvement type product that was low cost and that you purchase frequently. (b) How could marketers have more effectively influenced this decision? 2. Repeat the above questions for a high involvement, high cost and infrequently purchased product

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