The Consumer Decision-Making Process Read the overview below and complete the activities that follow. Every day, people make a number of consumer decisions. From breakfast through the last television show watched before going to bed, people are choosing products as a result of a decision-making process, This activity is important because learning about the consumer decision-making process is a vital step for marketers trying to create an effective marketing strategy. The goal of this exercise is to demonstrate your understanding of the consumer decision-making process by Identifying how company specific examples fit within its framework Years of consumer research have resulted in a five-stage model of consumer decision making. While not everyone passes through all five stages for every purchase, all consumers apply the same fundamental sequence beginning with problem recognition, followed by Search for information, evaluation of alternatives, product choice decision, and finally post-purchase evaluation. Each time a purchase decision is made, the individual begins to evaluate the product in preparation for the next decision. This model is helpful because it illustrates what can be called the complete decision-making process, which occurs when people are fully involved in the purchase, Read the statements. Drag and drop each item into the correct spot within the chart. Problem Recognition Post-Purchase Assessment Search for Information Starbucks Honda Got Milk campaign Automobile magazino Best Buy Product Choice Decision Evaluation on Alternatives Reset