The consumer purchase decision process includes both an internal and external search for information What does advertising contribute to the internal information search answer choices Brands with a high level of awareness, i e strong brands, are more likely to be considered Information can be gathered from friends and family and various types of advertising Online advertising helps the consumer evaluate alternatives Evaluation of alternatives is a based on advertising information

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Question: The consumer purchase decision process includes both an internal and external search for information. What does advertising contribute to the internal information search? answer choices

The consumer purchase decision process includes both an internal and external search for information. What does advertising contribute to the internal information search?

answer choices

Brands with a high level of awareness, i

.

.

strong brands, are more likely to be considered

Information can be gathered from friends and family and various types of advertising

Online advertising helps the consumer evaluate alternatives

Evaluation of alternatives is a based on advertising information

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