The Consumer Value Framework (CVF), according to Babin, et al (2017) in the CB text book, is a "good analysis tool for solving consumer behaviour business problems" and "is useful in developing and implementing marketing strategy." Examine the CVF on page 24 or see the image below.

How,very specifically, do you see using the CVF in these two ways. Provide examples that illustrate this.

Exhibit 2.1 The Consumer Value Framework (CVF] Internal Influences Consumption Process External Influences Consumer Psychology . Needs Social Environment . Learning . Wants . Acculturation/ Search . Exchange Enculturation Perception . Costs and Benefits Implicit Memory . Reactions . Culture and Cultural Values . Intuition . Reference Groups . Information Processing Value and Peer Influence Social Class Memory . Family Influence . Categorization . Utilitarian Value . Hedonic Value . Social Media . Attitudes . Popular Media Personality of Consumer . Motivation . Personal Values Situational Influences . Personality . Environment . Urestyle Relationship Quality (Atmosphere) . Emotional Time / Timing Expressiveness . Switching Behaviour . Conditions . Emotional Intelligence . Customer Short . Customer Commitment