The contrast between mass marketing and one-to-one marketing illustrates that segments become more _______ as they increase

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The contrast between mass marketing and one-to-one marketing illustrates that segments become more _______ as they increase in size.

a. heterogeneous

b. favorable

c. homogeneous

d. unfavorable

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Oct 27, 2022 12:55 AM

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The contrast between mass marketing and one-to-one marketing illustrates that segments become more _______ as they increase

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Expert Answer:

c homogeneous As market segments inc... View the full answer

Global Marketing management

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