The core drivers of the information age include data, information, business intelligence, and knowledge. Realizing the value of obtaining real$-$time data from connected $$things$$ will allow you to make more informed decisions, identify new opportunities, and analyze customer patterns to predict new behaviors.

This activity is important because to compete in the information age, you need to understand the differences among data, information, business intelligence, and knowledge.

Instructions: For each example below, select whether it represents data, information, business intelligence, or knowledge.

Best$-$selling product

Best$-$selling product by month compared to sports season and city team wins and losses

Quantity ordered

Worst customer

Amount sold

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems

Worst$-$selling product

Lowest sales per week compared with the economic interest rates

Listing products that are about to expire first on the menu

Customer number

Best customer