Question: The core signals of change involves evaluating three customer groups: a. Non-consumers b. Consumers who are undershot c. Consumers who are overshot i. Define each

The core signals of change involves evaluating three customer groups: a. Non-consumers b. Consumers who are undershot c. Consumers who are overshot i. Define each of the subgroups and provide an example (real of hypothetical) where a customer may fall into one of the designated categories

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