The correct implementation of new product development process helps minimize the risk of product failure. Executives at an automobile manufacturing company conducted a

brainstorming session for selected employees. This session resulted in a large number of ideas for developing new cars after extensive R&D. The executives are now assessing the

suggested ideas to allow only the best among them to pass to the next stage.

1. Identify the current stage of the new product development process.

2. Define the stage