Question: THE COURSE IS PUBLIC RELATION IN PRACTICE SECTION B 3. Discuss THREE (3) activities you will engage in if you were employed as a Communication

THE COURSE IS PUBLIC RELATION IN PRACTICE

SECTION B 3. Discuss THREE (3) activities you will engage in if you were employed as a Communication Technician at FunkyKulture GH, one of the leading apparel brands in Ghana (I5 marks). 4. A new PR Manager who has just been employed by your organisation is a foreigner and does not understand the Ghanaian culture too well. Explain THREE (3) possible limitations to her role as a PR professional (I5 marks). 5. (a) After explaining Grunig and Hunt's four models of PR to your new organisation, the CEO proposed that you employ the Press Agentry model. Give THREE (3) reasons why that is a bad idea ( 9 marks). (b) Which of the four models will you recommend to the organisation? Give two (2) justifications for your recommendation ( 6 marks). 6. You are offering counselling services to a new PR Agency that has been established in Ghana. Discuss with them THREE (3) advantages the retainer compensation model has over the project-based billing model (15 marks)

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