The coursework question given to me is this (304MKT) 

Based on academic theories, a critical evaluation is required to investigate how SERVICE MARKETING contribute value to customers while patronizing companies. Furthermore, select THREE ORGANIZATIONS that demonstrate the application of SERVICE MARKETING and show how THEORIES can be APPLIED to these organizations.

2. Please assist me on Identifying the RELEVANT 3 THEORIES WITH MODEL DIAGRAMS that can be used in completing my question as i am totally lost. Thank you very much.
 

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Global Logistics (Top Up) - 30 x + signment *... thease 1-prod-fee:02-x+thes.content blackboardcdn.com/Se26fa45e899/42162797X-blackoo'd 53-Bucketlearn-ap-south. 355 HR_delivery_structure.... - + Automatic Zoom CONTEMPORARY MARKETING ISSUES Coventry University psb (304MKT) Academy ASSIGNMENT: Individual Report (50%) Tasks Based on academic theories, a critical evaluation is required to investigate how Service Marketing contribute value to customers while patronising companies. Furthermore, select three organisations that demonstrate the application of Service Marketing and show how theories can be applied to these organisations. Coursework Guide 1. Read and review the relevant theories. 2. Decide which theories you want to apply and why. 3. Select three organisations based on examples/case studies/reports from the practitioners' databases. 4. Apply your selected theories to these companies and show how they are doing/not doing what the theories, you have reviewed, suggested. 5. Provide recommendations based on theory to enhance their business. Learning Outcomes Assessed Undertake a critical analysis of current marketing issues IE Global Logistics (Top Up) - 30 x + signment *... thease 1-prod-fee:02-x+thes.content blackboardcdn.com/Se26fa45e899/42162797X-blackoo'd 53-Bucketlearn-ap-south. 355 HR_delivery_structure.... - + Automatic Zoom CONTEMPORARY MARKETING ISSUES Coventry University psb (304MKT) Academy ASSIGNMENT: Individual Report (50%) Tasks Based on academic theories, a critical evaluation is required to investigate how Service Marketing contribute value to customers while patronising companies. Furthermore, select three organisations that demonstrate the application of Service Marketing and show how theories can be applied to these organisations. Coursework Guide 1. Read and review the relevant theories. 2. Decide which theories you want to apply and why. 3. Select three organisations based on examples/case studies/reports from the practitioners' databases. 4. Apply your selected theories to these companies and show how they are doing/not doing what the theories, you have reviewed, suggested. 5. Provide recommendations based on theory to enhance their business. Learning Outcomes Assessed Undertake a critical analysis of current marketing issues IE