Question: The customer lifecycle has five stages: reach, acquisition, conversion, retention, and loyalty . While it's similar to the buyer's journey, the customer lifecycle takes into

The customer lifecycle has five stages: reach, acquisition, conversion, retention, and loyalty. While it's similar to the buyer's journey, the customer lifecycle takes into account the customer's experience, or what happens long after a prospect makes a purchase. In the light of this statement, draft your journey as a customer

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