Question: The CustomTimber Build ( CTB ) Company founders started building homes based on customized plans. The company has been in business for 3 5 years

The CustomTimber Build (CTB) Company founders started building homes based on customized plans. The company has been in business for 35 years and has prided itself on providing a very competitive salary and great benefits and retaining most of its original employees since they began.
While they began the company doing creative designs for large custom homes and one-of-a-kind small quality homes (under 1,000 sq. feet) for lower-income clients, the company has changed. The CEO and President (i.e., two brothers who are the founders) and two engineers started the company, highly motivated to provide for both ends of the housing market. The engineers especially enjoyed providing unique housing for the lower end of the market as they felt it took more skill to make them unique while making them efficient and cost-effective. They all worked closely together on all the projects. On Fridays, the whole company gathered at the plant for a round of beer or cider, compliments of the founders, before heading home at the end of the day. It was a real team operation.
However, as the prices of building materials rose, the two engineers were increasingly relegated to address the lower-income housing that the founders decided would be modularized from now on. The houses became much the same based on three designs, with only a few differences in square footage (500,850, and 1,000 square feet) and amenities. The absenteeism increased for the construction crews, creating delays in on-site construction.
As the prices for housing materials continued to increase, the engineers were requested to source cheaper materials for the low-end housing, the Friday beer and cider round stopped, and the founders started laying off workers from the production line. Instead, computers and robots were running most of the operations.
The founders want to keep the company running. Still, they cannot understand why the two engineers seem unmotivated when they are receiving such competitive salaries and great benefits with 4 weeks of vacation a year. In addition, the production line has had more problems of late, and the supervisor and the technicians seem to be coming in late several times a week. They are worried about the future of the company they built.

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