The DAGMAR model proposes a communication process with four stages: Awareness (making the consumer aware of the existence of the brand or company); Comprehension (developing an understanding of what the product is and what it will do for the consumer); Conviction (developing a mental disposition in the consumer to buy the product); and Action (getting the consumer to purchase). Good objectives propose concrete, measurable tasks, have a well-defined target audience always in mind, have benchmarks and descriptions of the degree of change sought, and are proposed to be accomplished during a specified time period.

Write objectives for your Super Coffee Campaign!