The Data Driven Simulator link can be found in your Harvard Course pack. You must complete at least one full run $(2019-2022)$ of the data analytics simulation for Kelsey$-$White $($KW$).$ Once you complete one run, you may complete additional runs if you like $-$ you will be graded on the one with the best performance $($cumulative profit$).$ Answer the following questions.

What strategy did you use and ultimately find effective to increase profit? How can you improve on this strategy?

What data$/$analytics did you use to determine units to produce and what price, the formulation, product features, trade channel spend, media spend, and target market segmentation?

How did social sentiment influence your decision making? Please answer the above in question$/$answer format $-$ you must list the question before each answer.