Your boss has come to you asking you to head a marketing research project. The company you

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Your boss has come to you asking you to head a marketing research project. The company you work for is a property management company with 10 hospitality properties within your state. Your boss wants to know why guests keep coming back to your properties and why guests do not come back. You have free reign to run this research project and report back to your boss.

Briefly explain what research methods you would use to capture this information.

Why did you choose these methods? Are there other methods that you did not choose? Why did you not choose those methods?

Related Book For answer-question

Operations management

ISBN: 978-0132163927

10th edition

Authors: Jay Heizer, Barry Render

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Posted Date: Nov 15, 2022 11:56 PM

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Your boss has come to you asking you to head a marketing research project. The company you

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There are a few different research methods that I would use to ... View the full answer

Operations management

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