Question: The data in the table below are for retail sales in book stores by quarter. (c3p13) U.S. Retail Book Sales (in Millions of Dollars, NSA)

  1. The data in the table below are for retail sales in book stores by quarter. (c3p13)

    U.S. Retail Book Sales (in Millions of Dollars, NSA)

    Date Sales
    Mar-02 1,866
    Jun-02 1,666
    Sep-02 2,351
    Dec-02 2,455
    Mar-03 2,169
    Jun-03 1,815
    Sep-03 2,498
    Dec-03 2,637
    Mar-04 2,326
    Jun-04 2,020
    Sep-04 2,858
    Dec-04 2,915
    Mar-05 2,725
    Jun-05 2,283
    Sep-05 3,134
    Dec-05 3,066
    Mar-06 2,876
    Jun-06 2,445
    Sep-06 3,190
    Dec-06 3,407
    Mar-07 3,197
    Jun-07 2,575
    Sep-07 3,290
    Dec-07 3,693
    Mar-08 3,273
    Jun-08 2,713
    Sep-08 3,514
    Dec-08 3,794
    Mar-09 3,480
    Jun-09 2,943
    Sep-09 3,654
    Dec-09 4,108
    Mar-10 3,628
    Jun-10 3,203
    Sep-10 4,051
    Dec-10 4,010
    Mar-11 3,719
    Jun-11 3,084
    Sep-11 4,234
    Dec-11 4,073
    Mar-12 3,983
    Jun-12 3,132
    Sep-12 4,328
    Dec-12 4,007
    Mar-13 3,969
    Jun-13 3,257
    Sep-13 4,824
    Dec-13 4,129
    Mar-14 4,298
    Jun-14 3,312
    Sep-14 4,811
    Dec-14 4,336
    Mar-15 4,261
    Jun-15 3,278
    Sep-15 4,991
    Dec-15 4,447

    1. Plot these data and examine the plot. Does this view of the data suggest a particular smoothing model? Do the data appear to be seasonal? Explain.

    2. Use an exponential smoothing method to forecast the next four quarters. Plot the actual and forecast values.

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