Question: The data in the table below are for retail sales in book stores by quarter. (c3p13) U.S. Retail Book Sales (in Millions of Dollars, NSA)
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The data in the table below are for retail sales in book stores by quarter. (c3p13)
U.S. Retail Book Sales (in Millions of Dollars, NSA)
Date Sales Mar-02 1,866 Jun-02 1,666 Sep-02 2,351 Dec-02 2,455 Mar-03 2,169 Jun-03 1,815 Sep-03 2,498 Dec-03 2,637 Mar-04 2,326 Jun-04 2,020 Sep-04 2,858 Dec-04 2,915 Mar-05 2,725 Jun-05 2,283 Sep-05 3,134 Dec-05 3,066 Mar-06 2,876 Jun-06 2,445 Sep-06 3,190 Dec-06 3,407 Mar-07 3,197 Jun-07 2,575 Sep-07 3,290 Dec-07 3,693 Mar-08 3,273 Jun-08 2,713 Sep-08 3,514 Dec-08 3,794 Mar-09 3,480 Jun-09 2,943 Sep-09 3,654 Dec-09 4,108 Mar-10 3,628 Jun-10 3,203 Sep-10 4,051 Dec-10 4,010 Mar-11 3,719 Jun-11 3,084 Sep-11 4,234 Dec-11 4,073 Mar-12 3,983 Jun-12 3,132 Sep-12 4,328 Dec-12 4,007 Mar-13 3,969 Jun-13 3,257 Sep-13 4,824 Dec-13 4,129 Mar-14 4,298 Jun-14 3,312 Sep-14 4,811 Dec-14 4,336 Mar-15 4,261 Jun-15 3,278 Sep-15 4,991 Dec-15 4,447 -
Plot these data and examine the plot. Does this view of the data suggest a particular smoothing model? Do the data appear to be seasonal? Explain.
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Use an exponential smoothing method to forecast the next four quarters. Plot the actual and forecast values.
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