Question: The decision problem is to develop a distribution strategy consistent with the corporate policy and sales objective of 12.5 million dollars. Toward this end, we

The decision problem is to develop a distribution strategy consistent with the corporate policy and sales objective of 12.5 million dollars. Toward this end, we need to first evaluate what's happening in the industry and with Premier. Let's focus on the industry first. There are 3002 independent garage door dealers in the market. The market potential is $348,500,500. Calculate the average industry sales per dealer. Now, let's look at Premier. There are 350 Premier dealers (50 exclusive dealers; 300 independent dealers). Exclusive dealers do 70% of Premier's sales. Calculate the average sales per exclusive Premier dealer and the average sales per Independent Premier dealer. Your answer should consist of three numbers: 1. The average industry sales per dealer. 2. The average sales per exclusive Premier dealer. 3. The average sales per independent Premier dealer

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