The Decision-Making Process Managers often must make decisions quickly, using incomplete or ambiguous information, in risky or uncertain situations, and with high information costs. The decision-making process outlines steps that managers should follow in order to determine the best course of action in a given situation Companies like PUMA AG encounter numerous challenges to their profitability and survival, Review the actions taken by PUMA AG and relate them to the steps of the decision-making process model In 1993, PUMA AG was facing major threats. It had lost money for the past eight years and was facing imminent bankruptcy. In response, PUMA CEO Jochen Zeitz considered changing their strategy to focus more on style, colors, and lines of athletic shoes and less on performance capabilities. Other actions considered included reducing production costs and revising distribution in the United States. Zeltz and his top managers weighed the pros and cons of these ideas. As a result, PUMA created a new division, called "Sport Lifestyle," and focused on creating experimental fashion products. For example, PUMA transformed cleated soccer shoes into trendy, colorful suede fashion sneakers. These new sneakers were sold in a variety of venues, such as Foot Locker, Barneys, and upscale boutiques and department stores By shifting their strategy and focus, PUMA AG became the fourth-largest athletic apparel company worldwide Instructions: Place the actions that PUMA took to address the problems in the correct order. You must think about the decision- making process as your actions. Rank the options below Assess alternatives. Welgh pros and cons Learn from feedback. Fourth-largest athletic apparel Facing bankruptcy-Recognize need for decision Choose among alternatives-Sport Lifestyle division Assess alternatives-Weigh pros and cons Learn from feedback-Fourth-largest athletic apparel Facing bankruptcy. Recognize need for decision Choose among alternatives- Sport Lifestyle division Implement chosen alternative-Sell fashion sneakers Generate alternatives- CEO considers possible actions