The difference between a company$$s fundamental value and its total value is that

Multiple Choice

its fundamental value is considered its value proposition to existing customers and stakeholders, while its total value includes its appeal to prospective new customers.

its fundamental value is used to design the company$$s SMIS and social media presence, while its total value is one of the social media metrics that the SMIS can measure.

its fundamental value is what customers value about its brand, its products, and its services, while its total value is the stakeholders$$ business valuation of the company.

its fundamental value is what customers and stakeholder$$s value about its product or service, while its total value includes the value added by other aspects of the business.