The difference between a company's mission statement and the concept of a strategic vision is that Capivar o by Co Bun Software, inc. Copying ontributing, or 3rd party website penting nexpressly prohibited and constantes copyright violation a mission deals with why profitability is the company's top priority whereas a strategic vision deals with the markets and product categories the company intends to compete in. a mission statement sets forth what a company intends to do to make a profit while a strategic vision concerns the strategy the company will employ to achieve the desired amount of profit the mission explains the company's business model, whereas the strategic vision sets forth the strategy that will be employed to make the business model successful. o the strategic vision portrays a company's future direction ("where we are going") whereas a company's mission typically describes its present business and purpose ("who we are, what we do, and why we are here"). O a mission statement deals with how the company will deliver value to customers whereas a strategic vision provides the critical answer to "what strategy will we pursue in order to win a competitive advantage