Question: The difference between a structural element and a managerial element in new service development lies in: a. Structural elements are not as dependent on the

The difference between a structural element and a managerial element in new service development lies in: 


a. Structural elements are not as dependent on the psychology of the service encounter 


b. Managerial elements are longer term and harder to reverse decision areas 


c. Structural elements are longer term and harder to reverse decision areas 


d. Managerial elements can be engineered with adequate data

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