The Differences among Data, Information, Business Intelligence, and Knowledge

The core drivers of the information age include data, information, business intelligence, and knowledge. Reallzing the value of obtaining real$-$time data from connected "things" will allow you to make more Informed decisions, Identify new opportunities, and analyze customer patterns to predict new behaviors. This activity is important because to compete in the information age, you need to understand the differences among data, Information, business intelligence, and knowledge.

Instructions: For each example below; select whether it represents data, information, or business intelligence.

Best$-$selling product

Lowest sales per week compared with economic interest rates Information

Amount sold

Data

Best customer

Data

Customer number

Best$-$selling jerseys sold by month compared to its cities sports team's wins

Business intelligence $V$

Worst$-$selling product