The differentiation strategy can be effective in controlling the power of rivalry with exiating competitors in an induatry because:

a$)$ customers are loyal to branda that are differentiated in mexningfial vaya.

b$)$ customers of nondifforentiated prodacto are senaitive to prige increnaen.

C$)$ dhe differentiation stratsgy benefita from rivally because it foreces the firm to ianowate.

d$)$ customers will seck out the lowest$-$cost product.