Question: The discount rate for a project should equal the: Select one: a. market rate of return. b. cost of equity of the firm. c. discount

The discount rate for a project should equal the:

Select one:

a. market rate of return.

b. cost of equity of the firm.

c. discount rate used on the firm's last profitable project.

d. firm's weighted average cost of capital.

e. expected return on a financial asset of comparable ris

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